We live in a time where you can catch up on American Gods on the bus or take your binge of American Horror Story with you to check the mailbox. But even with small screens always a reach away, it turns out Americans still prefer to watch on a television set. According to new data from Nielsen, 92 percent of viewing time in Q4 2016 happened on a good old fashioned television set.
It makes sense that when given the choice, people choose to watch on a larger screen, particularly as programming continues to become more cinematic. Mobile viewing is just that–mobile. Why watch the game on your phone if you can use your big screen TV? The TV viewing revolution boils down to choice; consumers are empowered to watch what they want, when they want it, where they want it.
So go ahead and don’t let the gym get in the way of finishing that episode of Rick and Morty, bring it along with you. And if you want to learn more about how mobile apps are changing how we watch TV, check out our website.