Nielsen’s latest The Total Audience Report dives into the changing TV and media landscape with increased competition among the growing list of services. One of the most interesting charts in this report looks inside U.S. TV homes to see what other services consumers are adopting.
What stands out to us is that 75% of U.S. homes with a TV also have a broadband Internet connection. That means that U.S. households that have TV service are more likely to also have broadband service, as broadband adoption in the U.S. currently stands at 70%. It is also interesting to note that 40% of U.S. TV homes also have an OTT streaming service such as Netflix or Amazon Prime. Additionally, 35% of U.S. TV homes have broadband but no OTT service, as they value a high-speed Internet connection as more than just a means to stream an OTT services.
What do you make of this chart? Let us know in the comments section below.