When evaluating the value of a product or service, one common measurement is the amount of the purchase weighed against the time spent using the service. When it comes to cable’s video service, this metric is called price per viewing hour. And at just 25 cents per hour, cable offers among the lowest cost-per-hour form of entertainment available. And the 25 cent price-point doesn’t even account for second-screen or on-demand viewing.
Consumers are watching more TV every year. Nielsen reports Americans average more than five hours of live TV each day. We’ve talked often on this blog about the “Golden Age of TV” – movie-quality programs that have migrated to the small screen (you know, those large HDTVs) in American homes. The quality of programs like Game of Thrones, The Americans, and Mr. Robot are stunning, and expensive to produce, but well worth it. We can see this in the ratings, awards and popularity of these programs. This all goes to show what a great value cable is at 25 cents per viewing hour.
Stats on cable TV and broadband services are plentiful and easy to find. But without context, they’re inevitably misleading. That’s why we created a page on our website dedicate to studying the value of video on cable. It’s designed to cut through the clutter and reveal the real data behind the cable industry. Take a look and let us know how it can be better or easier to us