The More You Watch, The Better it Gets


This week’s #broaddata is a look at how consistent the rise in cable viewership has been over the last 17 years. And while there are many reasons for this rise (quality content, diverse programming, engaging platform), the result of this rise has been the oft referred to “Golden Age of Television.”

With an average 24.3 million viewers (and growing) watching cable programs each day, content creators are more confident that the risk in making shows like The Walking Dead, The Americans, and Game of Thrones will pay off.

So what’s the takeaway? Just like the title says:

The more cable you watch, the better it gets. 




Data comes from “Cable Across America: An Economic Impact.” Full document available here.