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Cable Programming

March Madness is Everywhere (even your smartphone)!


March 22, 2013

It’s the most wonderful time of the year! March Madness is arguably the single most fan-centric, participatory, interactive, and multiple-screen-encouraging sports event out there.

Through a partnership between CBS and Turner’s TNT, TBS, and TruTV, fans have access to all 67 games of NCAA March Madness 2013. The best part is, they can watch on any device – from a giant 80-inch TV to a 2.5-inch smartphone.

This level of viewing flexibility is available to all cable (and satellite and telco) subscribers. March Madness Live is the online counterpart that streams every game of the tournament to laptops, desktops, mobile devices and tablets. Enjoy all the action from wherever you are, be it the library, a coffee shop or even the bathtub.

So, how about watching one game live on your TV at home, another live streaming on your laptop, all while you chat with other fans on your iPad and catch up on video highlights on your iPhone? All possible. That is a lot of basketball.

But March Madness doesn’t stop with live broadcasts. People can use their broadband connection to follow everything online, including the NCAA March Madness Live site with numerous social and interactive components. Fans can access video highlights, full game replays, real-time game alerts, live game scoring, interactive games, real-time tournament brackets, live statistics and chat with other fans via Facebook and Twitter.

During last year’s tournament, fans watched almost 14 million hours of streaming video online and on mobile devices – a 17% increase from 2010 – and the websites delivered over 220 million visits. We expect these numbers to continue to increase.

March Madness is one of the most exciting, fan-driven sporting events in the country. For most fans there is a heavy emphasis on the importance of catching every single game. Cable subscribers can easily do that, and more. So log in, watch as many games as you want, monitor two other games at the same time, and be sure to tease your friends when their favorite team loses.