The latest "Three Screens" report from Nielsen today shows that despite repeated claims of rampant "cord cutting" from the media, the overwhelming majority of video is still consumed on good old fashioned televisions, and without time shifting from DVRS. Live TV is still the number one choice for viewing.
- Americans watch an average of 31 hours and 19 minutes of live television per week
- On average, only 31 minutes of time shifted video and 22 minutes of Internet video are consumed
- Even men age 18-24 (rumored to have dropped out of TV viewing altogether) watched 22 hours and 44 minutes of traditional TV versus just 35 minutes of web video
These numbers may come as a surprise given the number of people in tech media who have proclaimed live television and cable dead simply based on their own viewing habits. The facts, however, continue to show that consumers find great value in television programming and likely the time spent together enjoying it.