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Nielsen Data Shows that People Working From Home Are Watching "The Office"

The COVID-19 pandemic has reached its one-year mark across much of the globe. In a year marked by a constant deluge of bad news, political polarization, and pervasive uncertainty, TV and video entertainment provided Americans with a much needed escape. New data from Nielsen calls attention to the importance of TV as a means for Americans to sustain themselves and
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Turner Reimagines March Madness Live to Meet Fans Where They Are

After last year’s disappointing March Madness cancellation due to COVID-19, the tournament is back for 2021 and fans are getting ready for the Sweet 16. Viewers have also been on the receiving end of a whole new entertainment experience this year. Turner and CBS are providing live coverage of all 67 games from the tournament across TBS, CBS, TNT, and
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CTOs Share Insights on Network Performance Over the Past Year, Part Two

Last week, on the one-year anniversary of COVID in the United States, chief technology officers from America's leading internet service providers (ISPs) offered reflections on the internet usage trends they observed over the past year and how their networks were able to handle the unprecedented surges in internet traffic. This week, in part two of NCTA's special Q&A series, the
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The Asymmetric Nature of Internet Traffic

Since the beginning of the internet, residential broadband traffic has been asymmetric in nature, as users generally receive far more information (streaming for instance) than they send (uploading photos to Facebook for instance). Network engineers early on recognized that residential customers were primarily consumers of information, not producers of information, and designed broadband service to favor this consumer behavior. In
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Boom or Bust: Getting Broadband Infrastructure Programs Right

By Michael Powell NCTA President & CEO Congress is going big on broadband. It has appropriated more than $20 billion to spend on broadband in just the last several months. That is a huge amount compared to past efforts, equating to almost 25% of the annual revenues of the entire fixed broadband industry. And, in the wings is an infrastructure
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On COVID Anniversary, CTOs from America's Leading ISPs Reflect on Network Performance

One year ago, the entire world practically shut down when the COVID-19 pandemic became widespread. In the United States, lockdown orders went into effect and millions of Americans turned to the internet for telehealth visits, remote work and virtual schooling. It was then that broadband showed its true power to connect people during a time when more people than ever
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OWN's New Show, 'Delilah,' Reflects the Realities of Many Black Women

The premiere of the Oprah Winfrey Network's (OWN) show, "Delilah," could not have come at a better time as Americans celebrate Women's History Month and as the country continues to go through a reckoning over racial and social injustice. The first episode of the legal drama aired earlier this week and spotlights a Black female lawyer, Delilah, who seeks justice
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How the Cable Industry is Educating Americans About COVID-19 Vaccination

In an effort to educate all Americans about the importance of receiving a COVID-19 vaccination, NCTA members have joined in a nationwide campaign, "It's Up to You." The campaign, sponsored by the Ad Council and COVID Collaborative initiative, is one of the largest public education efforts in U.S. history with more than 300 major companies and leaders participating. The goal
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Upcoming Cable TV Shows Spotlight Women in Unique Ways

Women's History Month marks a time to honor those women who fought against gender inequality and opened news paths forward for women. But it is also a time to recognize and celebrate the projects currently underway that continue to challenge gender roles and stereotypes in unique ways, and that highlight real women paving the way for other women around them.
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As Internet Speeds Surge, Cable Broadband Delivers Increasing Consumer Value

Internet speeds have surged over the past two decades. In 2007, it could take up to 45 minutes to download an HD movie. Now, Americans can start streaming their favorite shows in seconds and high-speed internet powers the services that are keeping the country afloat during the COVID-19 pandemic. These speeds provide a tremendous increase in value to consumers at
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