Recently, NCTA’s docufilm “Every Last Mile” earned Gold and Silver at the American Advertising Federation (AAF) awards. These accolades add to the growing list of recognitions for the film, which tells the story of the hard work it takes to extend broadband networks to rural and far-out areas that have been waiting for modern internet service.
Every last American deserves broadband access
The film, released last summer, follows crews as they battle against time and nature to extend networks in the Arizona desert, the frozen landscape of Minnesota, and the rugged, remote Aleutian Islands off mainland Alaska.
- Each location presents its own unique and difficult challenge, from extreme heat and cold to isolation and unpredictable terrain.
- Beyond the engineering hurdles, crews must also find ways to do their jobs safely amid constantly changing conditions.
The project serves to highlight the complex and impressive work done by technicians and crews around the country, as the United States pursues the ambitious goal of connecting every American regardless of where they live.
Every last award
So far, “Every Last Mile” has been awarded the following honors:
- “Better Future” Award from DIGIDAY’s Greater Good Awards
- Platinum in the Documentary Category from the MarCom Awards
- Gold in the Nonprofit Long Form Video Category from the AVA Digital Awards
- Gold in the Cross Platform Category from the American Advertising Awards
- Silver in the Film, Video, and Sound Category from the American Advertising Federation
Learn more about some of the other broadband expansion projects around the country, and be sure to watch the film as well.
