STATEMENT OF ROB STODDARD
SENIOR VICE PRESIDENT, COMMUNICATIONS & PUBLIC AFFAIRS
NATIONAL CABLE & TELECOMMUNICATIONS ASSOCIATION (NCTA)
IN RESPONSE TO NEWS RELEASE OF CONSUMERS UNION REGARDING CABLE PRICES


"Cable operators are highly sensitive to the competitive conditions of the marketplace. The analysis by Consumers Union distorts or overlooks a number of facts, including the constant escalation in costs of content; the recruitment, training, and retention of qualified personnel; improvements in customer care and service; as well as the industry's on-going investment in upgrading its plant. This year alone, operators are expected to have invested nearly $15 billion. The charge that direct broadcast satellite service is non-competitive is ludicrous, based on DBS’ acquisition of 20 million customers in less than a decade. We compete vigorously with DBS, but cable service -- featuring more choice, better local programming, and new digital services -- remains the best consumer value in the marketplace today."

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