Watching TV at home while connecting to friends on Facebook and chatting on the phone… all at the same time… is now part of our everyday lives and something most of us take for granted. It works well, so we enjoy the new services, feel liberated by amazing choices and keep asking for more. All of this is possible today because of a massive technology infrastructure that has been created by service providers that are competing in a vigorous marketplace. We often don't think about who delivers these great services – but sometimes taking a step back from the daily chaos brings some insight. That in part is why we’ve launched a new awareness initiative to remind people about the many benefits of the great services our companies provide.
If you haven’t seen our messages yet, check them out at www.CableConnectsUs.com. This initiative describes the industry we represent today. While “cable” for many people still conjures images primarily of great television – and there’s nothing at all wrong with that – cable today is so much more. Cable companies started building out their networks in the early and mid 90s, offering services such as high-speed broadband and digital phone, and since then have added huge consumer favorites, such as HD content, DVRs, 3D, video on demand, and more. And cable programmers have upped their game, many producing programming that not only is hugely valued by consumers, but can now be seen on any screen near you…even if it’s in your pocket. We know that consumers are passionate about the content and services that companies in the cable industry are providing. And they’re using those services in a million different ways, to improve their lives and connect with each other. We're just not sure that consumers always recognize that cable is the platform enabling their instant access to infinite possibilities.
This campaign is meant to remind them. With the theme "Cable. It’s more than TV. It’s How We Connect.”, the awareness effort should serve as a simple reminder of how consumers enjoy cable every day, whether it’s tapping our broadband services to share information with friends and family around the globe; using our digital phone services to talk with loved ones; or just watching TV in lots of new ways, whenever and wherever they want. Consumers are using cable to connect, with each other, and with the world at large. We think that’s worth talking about.