"In a thriving marketplace that is constantly providing consumers with new services and features, a government-mandated a la carte system is a lose – lose proposition.  As countless studies have demonstrated, subscription bundles offer a wider array of viewing options, increased programming diversity and better value than per channel options. In today’s video marketplace, consumers enjoy more choice than ever before.  They can choose their video entertainment from a variety of cable, satellite, telco and online providers; they can consume video on their TVs, their iPads, and their mobile phones; and they can purchase video via traditional subscription bundles, online bundles and individual shows.  In the face of such innovation and expansion, attempting to force retail models on private providers is unnecessary and counterproductive.”