WASHINGTON, D.C. – Some of the cable industry’s foremost marketing and strategic business executives will explore “The Next Wave of Broadband Growth” as the Cable & Telecommunications Association for Marketing (CTAM) brings its Broadband Opportunity Conference back to The National Show, NCTA’s 52nd Annual Convention & International Exposition, June 8 – 11, at McCormick Place in Chicago.

The 2003 Broadband Opportunity Conference will build on last year’s successful integration with The National Show and serve as a seamless “marketing track” at the Show. In conjunction with The National Show’s theme of “Leading the Digital Revolution,” it will provide a forum for discussion of marketing issues in the digital era, and anticipate the “next wave” of development in broadband products and services.

The CTAM conference sets the stage for the trade show with a general session featuring blue-ribbon corporate and financial executives. Scheduled for Sunday, June 8 at 1:30 p.m., “Catching the Next Wave of Broadband Growth” will explore the changing profile of the broadband consumer, including research on what consumers want, and how cable operators can best deliver it. Panelists include:
  • Char Beales, CTAM President and CEO (moderator)
  • Patrick Esser, Executive Vice President, Operations, Cox Communications, Inc.
  • Lisa Hook, President, AOL Broadband, Premium & Advanced Services
  • Howard Horowitz, President, Horowitz Associates, Inc.
  • Dean McDonald, COO & Executive Vice President, Rogers Cable, Inc.
  • Douglas Shapiro, Managing Director, Banc of America Securities LCC
  • Steve Wadsworth, President, Walt Disney Internet Group
The session will be followed by a previously announced panel of chief strategic executives from top cable MSOs that will focus on the industry ramifications of the recent “plug and play” agreement between cable operators and consumer electronics manufacturers. (Visit www.thenationalshow.com for more information on this session.)

In addition to the Sunday General Session, CTAM has designed an insightful three-day program comprising seven in-depth sessions focusing on the marketing of consumer broadband services, including:
  • Maximizing Your Online Assets to Win and Retain Customers
    Sunday, June 8, 4:00pm – 5:00 pm


  • Compelling Content to Drive Broadband Revenue & Growth
    Monday, June 9, 1:00 – 2:15 pm


  • Leveraging Broadband Through Advertising
    Monday, June 9, 2:45 – 4:00 pm


  • Home Networking – Defining Cable’s Role
    Monday, June 9, 4:30 – 5:30 pm


  • Making High Speed Main Stream – Innovative Marketing Strategies
    Tuesday, June 10, 1:00 – 2:15 pm


  • Revenue Opportunities in Selling Broadband B2B
    Tuesday, June 10, 2:45 – 4:00 pm


  • WiFi – Friend and Foe
    Tuesday, June 10, 4:30 – 5:30 pm
“’Broadband Opportunity’ says it all. Cable has just scratched the surface of the business for broadband. CTAM’s track will help NCTA delegates see the myriad of potential business models for more revenue from broadband,” said Char Beales, President & CEO, CTAM.

“CTAM's involvement in the National Show underscores that effective marketing is essential to the successful rollout of digital broadband services,” said Robert Sachs, President & CEO, NCTA.

National Show attendees will be able to attend any of the CTAM sessions at no incremental registration cost. Similarly, and as previously announced, the Society of Cable Telecommunications Engineers (SCTE) is producing two sessions for the NCTA Convention. Other partners in National Show sessions include the Cabletelevision Advertising Bureau (CAB), the Cable Telecommunications Human Resources Association (CTHRA), the Cable Television Public Affairs Associations (CTPAA), the Federal Communications Bar Association (FCBA), the National Association of Minorities in Communications (NAMIC), and the National Association of Television Program Executives (NATPE).

Additional, up-to-the-minute information for The National Show, including convention schedule and registration materials, is available via the official web site (www.thenationalshow.com) or from the NCTA Department of Industry Affairs (202/775-3669).

NCTA is the principal trade association of the cable television industry in the United States. NCTA represents cable operators serving more than 90 percent of the nation's cable television households and more than 200 cable program networks, as well as equipment suppliers and providers of other services to the cable industry.

CTAM, the Cable & Telecommunications Association for Marketing, is dedicated to advancing consumer and business-to-business marketing excellence, the mastery of new technologies, and strategic learning in cable, broadband and other emerging media. As the industry's primary professional membership organization, CTAM provides marketing education, information and networking opportunities to its members, through conferences, courses, specialized publications, Web sites, consumer research and an active network of local chapters. The CTAM Educational Foundation and its centerpiece initiative, CTAM's Executive Management Program at the Harvard Business School, are designed to help senior industry executives manage more effectively in a market-driven, consumer-focused environment.

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