Washington, D.C. - A focus on bringing advanced broadband services to market will highlight sessions of the CTAM Broadband Opportunity Conference, which for the first time is being held in conjunction with Cable 2002, the 51st Annual Convention & International Exposition of the National Cable & Telecommunications Association (NCTA), May 5-8, 2002, at the Morial Convention Center in New Orleans, LA.
The Cable & Telecommunications Association for Marketing (CTAM) and NCTA today announced details for the Sunday Opening General Session followed by a four-day track of sessions, designed to take a strategic look at the marketing of broadband and related services. The Broadband Opportunity Conference is open to all registered NCTA convention delegates.
"Through advanced broadband technology, cable is leading the way in providing the products consumers want," said Char Beales, President & CEO, CTAM. "The Broadband Opportunity Conference is designed to complement the offerings of the National Show by helping marketing professionals and operations executives develop a better understanding of new broadband products, and how to best communicate the benefits to customers."
The Sunday General Session, "Bringing Broadband to Market," will kick-off both the Broadband Opportunity Conference and Cable 2002 on Sunday, May 5. Scheduled for the La Louisiane Ballroom of the Morial Convention Center from 1:30 p.m. to 2:45 p.m., the panel will feature key industry leaders presenting their thoughts on how to most effectively develop, deploy and market broadband and related services. Participants include:
- Bruce Leichtman, President & Principal Analyst, Leichtman Research Group, Inc. (moderator).
- Christopher Bogart, President & CEO, Time Warner Cable Ventures
- Richard Green, President & CEO, CableLabs
- John Hildebrand, Vice President, Multimedia Technology, Cox Communications, Inc.
- Michael Lee, Vice President, Product Development, Rogers Cable, Inc.
- David Watson, Executive Vice President, Sales & Marketing, Customer Service, Comcast Cable Communications
- Debora Wilson, President & CEO, weather.com
- Understanding Advanced Broadband Products
- Marketing Broadband
- Next Generation High Speed Data Services - What DOCSIS 1.1 Means to Marketers
- Home Networking - Hurry!
- Broadband Content to Drive Customers Wild
- Streaming Video: Friend or Foe?
|Three new technology areas will be discussed in an easy to understand manner, including: advanced set-tops; cable modems; and video on demand.|
|A look at advanced marketing strategies for selling high speed Internet services, with a focus on retail.|
|How to take advantage of new services and applications to build cable modem penetration.|
|Answers to the most frequently asked questions about home networking, including: what do consumers want, and how do we market our services?|
|How innovative content - music, gaming, entertainment, sports and news - can help sell broadband services across the PC, TV and other devices.|
|Does streaming video complement or compete with cable? How to access the value of streaming video as an emerging broadband technology.|
"By joining forces with CTAM on the Broadband Opportunity Conference, we're offering added value for all Cable 2002 participants," said Barbara York, NCTA Senior Vice President of Industry Affairs and Chief Administrative Officer. "CTAM's focus on the marketing of broadband services is of critical importance to cable operators in an increasingly competitive environment."
CTAM, the Cable & Telecommunications Association for Marketing, is dedicated to advancing consumer and business-to-business marketing excellence, the mastery of new technologies, and strategic learning in cable, broadband and other emerging media. As the industry's primary professional membership organization, CTAM provides marketing education, information and networking opportunities to its members, through conferences, courses, specialized publications, Web sites, consumer research and an active network of local chapters. The CTAM Educational Foundation and its centerpiece initiative, CTAM's Executive Management Program at the Harvard Business School, are designed to help senior industry executives manage more effectively in a market-driven, consumer-focused environment.
Additional, up-to-the-minute Cable 2002 information, including convention schedule and registration materials, is available via the official web site (www.cable2002.com); from the Cable 2002 Fax on Demand Hotline (732/544-2514); or from the NCTA's Department of Industry Affairs (202/775-3669).