The National Cable & Telecommunications Association (NCTA), in collaboration with the Cable & Telecommunications Association for Marketing (CTAM), CableLabs®, and Cable Europe, announced today that it will begin using “Gigasphere” as the public name to represent the next generation broadband Internet technology – known technically as DOCSIS 3.1 – that is being developed by CableLabs and will be deployed by cable operators in the near future. 

Data Over Cable Service Interface Specification (DOCSIS) 3.1 is the technical specification developed by CableLabs, a non-profit research and development consortium, to enable a new generation of broadband and cable services, and help cable operating companies continue to meet consumer demand for high-speed connections and sophisticated online applications.   

Gigasphere will be used by member companies of NCTA, CableLabs, Cable Europe, and other industry-based companies and organizations, to describe the technology, products, and services spawned by the new technology. 

“As we transition to faster and better broadband enabled by this new technology, we must help consumers understand its potential to dramatically enhance our communities, our world, and our lives,” said Michael Powell, President & CEO, NCTA.  “Gigasphere stands for incredibly fast access to the Web, the world, and the things that matter most to broadband users.  It breathes life into the breadth, scope, scale, opportunity, and impact of this next-generation technology.”

Cable marketers and communications executives will develop guidelines for proper usage of Gigasphere. The term DOCSIS, because it is an acronym of the technical specification for the technology described by Gigasphere, will remain in use by CableLabs, cable engineers, and the technical community.  Gigasphere will serve, in part, as a proxy for the specification around the globe, as industry leaders are discussing the next-generation technology and its impact, among consumers and non-technical groups.