WASHINGTON, D.C. – Geena Davis, Academy Award-winning Actor and Founder of the Geena Davis Institute on Gender in Media, and Deborah Taylor Tate, former FCC Commissioner, today joined together to launch Healthy MEdia: Commission for Positive Images of Women and Girls.

Joined by Commission members, media partners, and teenage Girl Scouts, Davis and Tate launched the Commission saying: "We are proud to join together to transform how we approach gender equality and images of women and girls in the media.  What children see affects their attitudes toward male and female roles, as well as impacts the value they place on girls and women in society.  Working together, Healthy MEdia: Commission for Positive Images of Women and Girlswill lead the national conversation about how to ensure we are creating a positive media environment for all our children."

Recognizing the need for a national discussion on the topic, Healthy MEdia: Commission for Positive Images of Women and Girls will:

  • Host the national discussion on best practices to promote positive and balanced images of girls and women.
  • Convene industry leaders, subject-matter experts, youth representatives, media leadership, and the creative community to develop a blueprint on how to create a positive media environment for kids.
  • Produce concrete recommendations to media and policy leaders.
  • Champion media leaders who are promoting positive content and balanced images of girls and women.
  • Work to secure industry-wide, public commitments to take steps toward positive change.  

Healthy MEdia is being launched by the Girl Scouts of the USA, the National Association of Broadcasters (NAB), the National Cable & Telecommunications Association (NCTA), and The Creative Coalition.  Commission Members include media industry leaders, subject matter experts, youth representatives and the creative community.

Last October, Girl Scouts of the USA, NAB, NCTA and The Creative Coalition hosted The Healthy Media for Youth Summit which began the dialogue on how the industry and consumers can promote healthy images of women and girls in the media.  The summit brought together experts to lead discussions on the many aspects of healthy images and media literacy.  Ms. Davis was joined by other Hollywood luminaries and members of The Creative Coalition including Emmy-Award winner Alfre Woodard, Steven Weber, Teri Polo, and Rachael Leigh Cook.

Davis, long-time advocate for women and girls, is the founder of the nonprofit The Geena Davis Institute on Gender in Media, and its programming arm See Jane, which engages film and television creators to dramatically increase the percentages of female characters. An award-winning actress, Davis received the 1989 Academy Award for Best Supporting Actress for her role in "The Accidental Tourist," and won the 2006 Golden Globe Award for Best Performance by an Actress in a Television Series – Drama.

Tate was twice-nominated to the FCC by President George W. Bush where she served until 2009.  Presently, she is a Senior Fellow at both the East West Institute and the Free State Foundation, and serves on numerous national boards including Common Sense Media, Centerstone Research Institute, Minority and Media Telecommunications Council and Healthstream, Inc.  She teaches and is affiliated with both Vanderbilt and Lipscomb Universities.  Tate was recognized for her work on child online safety by the World Telecommunications and Information Society Day Laureate and was recently appointed the ITU's Global Special Envoy for child online activities.