The National Cable & Telecommunications Association (NCTA), in partnership with NAMIC (formerly the National Association of Minorities in Communications), has awarded six scholarships for NAMIC members to participate in the 2002 CTAM (Cable & Telecommunications Association for Marketing) Executive Management Program at the Harvard Business School.
The 2002 scholarship recipients are:
- Veronica Hutchinson, Vice President, Programming Management, BET
- Ziba Kaboli, Director, Affiliate Relations, Court TV
- Daphne Leroy, Director, Affiliate Marketing, MTV Networks
- Harold Lewis, Director of Corporate Development, The Weather Channel
- Juliet Randall, Director, Corporate Marketing and Product Management, AT&T Broadband
- Leveto Squalls, Regional Director, ESPN
“This scholarship initiative provides complementary benefits to both the participants and the Executive Management Program,” said NAMIC National President Patricia Andrews-Keenan. “The NAMIC scholarship recipients receive the benefit of high quality professional development, while the program receives the benefit of diverse perspectives provided by men and women of color.”
“Having more people of diverse backgrounds in the Executive Management Program is yet another way to foster the development of more minority leaders in the cable industry,” said NCTA President & CEO Robert Sachs.
At the May 8 “NAMIC 2002 Annual Awards Breakfast” ceremony in New Orleans, Sachs himself was awarded the L. Patrick Mellon Mentorship Award for his “commitment to advancing others through mentoring.” In accepting the award, Sachs urged other cable executives to participate in the L. Patrick Mellon Mentorship Program, commenting that “It’s still a lot easier to succeed in our society if you are a white male rather than a person of color. Mentoring helps break down racial barriers, provides networking opportunities, and is an incredibly valuable experience for mentee and mentor alike.”
In making today’s announcement, Sachs said, “Diversity not only serves positive societal goals, but having a workforce that reflects its customers is good business. The more we can do to create greater diversity in our senior management ranks, the better service we’ll perform as an industry.”
CTAM’s Executive Management Program is in its fifth year, offering senior-level executives an intensive week of strategic marketing education. The program is the centerpiece initiative of the CTAM Educational Foundation.
“The mission of the CTAM Educational Foundation is to improve consumer satisfaction with cable television, new media and communication services by increasing the marketing knowledge of all who create and deliver these services to consumers,” said Char Beales, CTAM President & CEO. “The NCTA scholarships serve to further that mission by broadening the perspective of the class into cable’s diverse marketplace.”
NCTA is the principal trade association of the cable television industry in the United States. NCTA represents cable operators serving more than 90 percent of the nation's cable television households and more than 200 cable program networks, as well as equipment suppliers and providers of other services to the cable industry.
NAMIC, formerly the National Association of Minorities in Communications, was founded in 1980 to raise awareness, expand opportunity and shape the future. With its unique focus on the urban cable marketplace and ethnic diversity, NAMIC educates the industry on marketing approaches, programming interests and operations strategies for our nation’s ever-changing cities. Through embracing the challenges of workforce diversity, NAMIC guides industry understanding of this complex issue.
CTAM, the Cable & Telecommunications Association for Marketing, is dedicated to advancing consumer and business-to-business marketing excellence, the mastery of new technologies, and strategic learning in cable, broadband and other emerging media. As the industry's primary professional membership organization, CTAM provides marketing education, information and networking opportunities to its members, through conferences, courses, specialized publications, Web sites, consumer research and an active network of local chapters. The CTAM Educational Foundation and its centerpiece initiative, CTAM's Executive Management Program at the Harvard Business School, are designed to help senior industry executives manage more effectively in a market-driven, consumer-focused environment.