NEW BUSINESS AND PUBLIC AFFAIRS OPPORTUNITIES DISCUSSED AT SPECIAL CABLE 2002 EDUCATION SEMINAR

Neil Bush to Talk About Emerging Trends on the Education Landscape

Washington, D.C. -
New business and enhanced public affairs opportunities for the cable industry to work more closely with the $7 billion education and instructional technology market are the focus of a special closing session of Cable in the Classroom's Cable and Education Leaders' Symposium (CELS). This two day meeting of CIC's corporate members is being held for the first time in conjunction with Cable 2002, the 51st Annual Convention & International Exposition of the National Cable & Telecommunications Association (NCTA), May 5-8, 2002, at the Morial Convention Center in New Orleans, LA.

Cable in the Classroom (CIC) and NCTA today announced details for the Sunday 3PM special session open to all convention attendees. In keeping with CIC's new mission to provide the industry with expertise from the national education and technology fields, CELS attendees will network and hear from a variety of experts.

The special seminar, Straight Yeas! The Importance of Education in Your Business & Community Plan, will feature a panel discussion with national business and education leaders weighing in on the opportunities and benefits in working with schools. Peggy O'Brien, Ph.D., Executive Director of Cable in the Classroom will moderate the discussion. Panel members include:
  • Neil Bush, Chairman and CEO, Ignite! Learning, Inc.
  • John Bailey, Director, Office of Educational Technology, US Department of Education
  • Jon Goodman, Ph.D., Executive Director, EC2 Incubator for New Technology Businesses, Annenberg Center for Communications, University of Southern California
"The cable industry has an impressive and continuing track record of social responsibility, in particular, a commitment to education it makes real, locally and nationally. Now--on a different front--cable companies are in a position to strengthen their stake in the $7 billion a year instructional technology market, since broadband technology and educationally rich content are crucial to a good 21st century education," O'Brien noted.

"National Show attendees will benefit greatly from Cable in the Classroom's involvement in Cable 2002. Education is a cornerstone of our industry's commitment to community and public affairs. This session, as well as the concurrent meeting of the Cable and Education Leaders Symposium, will provide great learning tools to help show attendees fulfill our industry objectives," said Barbara York, NCTA Senior Vice President of Industry Affairs and Chief Administrative Officer.

CIC represents the cable telecommunications industry's commitment to education - to improve teaching and learning for children in schools, at home, and in their communities. This is the only industry-wide philanthropic initiative of its kind; since 1989, 8,500 cable companies and 39 cable networks have provided free access to commercial-free, educational cable content and new technologies to 81,000 public and private schools, reaching 78 percent of K-12 students. CIC focuses on five essential elements to ensure quality education in the 21st century: visionary and sensible use of technologies, engagement with rich content, community with other learners, excellent teaching, and the support of parents and other adults.

Additional, up-to-the-minute Cable 2002 information, including convention schedule and registration materials, is available via the official web site (www.cable2002.com); from the Cable 2002 Fax on Demand Hotline (732/544-2514); or from the NCTA's Department of Industry Affairs (202/775-3669).

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