New Look Matches Renewed Mission and Action Plan

Boston, MA –
Cable in the Classroom (CIC) today unveiled its new logo at the CTAM Summit. The logo is designed to capture CIC’s revitalized mission: harnessing the power of visionary technology to ensure quality education.

CIC has rededicated itself to using cable’s technology and content to improve teaching and learning for children in schools, at home, and in their communities. The logo design is a visual representation of CIC’s new endeavors signifying movement, activity and action. The logo consists of a logo type and an interconnected swash. It sits on an angular plane.

"Cable in the Classroom is now all about looking forward," noted Dr. Peggy O’Brien, CIC’s Executive Director. "We needed a new logo that is dynamic and that builds on the solid name recognition we enjoy in the education community."

In sharpening its focus on education and helping its members build more sustainable relationships with schools, CIC is involved in new projects, such as creating an online learning community for educators and developing projects with member companies that demonstrate the learning power of content and technology. In addition, CIC recently announced a new National Education Advisory Board and is currently selecting a Teacher Advisory Board.

CIC member companies may begin to use the logo immediately. An electronic version of the logo can be found on the members section of CIC’s website Also, networks will find information about ordering beta versions of the logo on the website.

CIC represents the cable telecommunications industry’s commitment to education – to improve teaching and learning for children in schools, at home, and in their communities. This is the only industry-wide philanthropic initiative of its kind; since 1989, 8,500 cable companies and 39 cable networks have provided free access to commercial-free, educational cable content and new technologies to 81,000 public and private schools, reaching 78 percent of K-12 students. CIC focuses on five essential elements to ensure quality education in the 21st century: visionary and sensible use of technologies, engagement with rich content, community with other learners, excellent teaching, and the support of parents and other adults.