CABLE 2002: CONNECTING AMERICA
NATIONAL SHOW INNOVATIONS APPEAL TO NCTA EXHIBITORS
Sessions Located to Maximize Floor Traffic


Washington, D.C. -
The National Cable & Telecommunications Association (NCTA) today announced additional Cable 2002 format changes designed to emphasize the National Show exhibition floor and appeal to exhibitors and delegates alike.

"We recognize we are in a new era for trade shows, and the National Show must evolve to meet the needs of a changing industry," said Maggie Wilderotter, Chair of Cable 2002 and President and CEO, Wink Communications, Inc. "It’s no longer a numbers game - we’all continue to attract exhibitors only if we provide the right mix of industry leaders, a solid program and a vibrant convention floor. Our exhibitors are taking advantage of this year’s innovations, making us very confident that Cable 2002 will be the place to be this May."

A significant innovation is the turn-key "Executive Suites," designed specifically for the National Show. Exhibitor response has been extremely positive. Nine exhibitors already have taken advantage of the option, which provides a floor presence for companies that recognize the importance of being associated with the cable industry’s preeminent national showcase. At the same time, more than 60 exhibitors have elected to erect their own booths.

"Whether exhibitors choose to make a splash on the exhibitor floor, or take advantage of a convenient, turn-key floor presence, Cable 2002 has an option to meet exhibitor needs," said Barbara York, Senior Vice President, Industry Affairs, NCTA.

The "Executive Suites" feature reception space, furnished conference rooms, fully functional 12-seat screening rooms and customized signage - and are offered as a fixed and lower cost alternative to traditional exhibit booths.

To maximize traffic, all General Sessions, Educational Sessions and Special Events will for the first time take place on the convention floor. About 50 sessions are planned over the three and one-half days, and exhibitors will benefit from being at the constant hub of activity.

As another advantage for exhibitors, NCTA announced end-of-day Networking Receptions scheduled to take place on the exhibition floor on May 6 and 7, providing additional opportunities for exhibitors and delegates to do business.

For more information about the Executive Suites or other exhibition opportunities, please contact NCTA Convention/Exposition Headquarters at 202/775-3606.

Cable 2002: Connecting America, NCTA’s 51st Annual Convention & International Exposition, runs May 5-8, 2002, at the Morial Convention Center in New Orleans, LA.

Additional, up-to-the-minute Cable 2002 information, including convention schedule and registration materials, is available via the official web site (www.cable2002.com); from the Cable 2002 Fax on Demand Hotline (732/544-2514); or from the NCTA’s Department of Industry Affairs (202/775-3669).

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