NCTA — The Internet & Television Association

Industry Data

$290B Dollars Invested

In places where high-speed internet is abundant, there are also high-paying jobs, new businesses, and communities primed to usher in the future of technological progress and economic growth. Yet at a time when the internet feels like it's been here forever, it's easy to lose sight of the enormous effort that got us to where we are today.

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Broadband is the most important infrastructure powering American opportunity
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Industry Data Type
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290
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Investment In Infrastructure
Source
S&P Global Intelligence
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$
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B
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in infrastructure & networks
over the last 20 years
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Dollars Invested

$430B Dollars Invested

Cable TV networks invest billions of dollars annually to bring Americans top-knotch, award-winning programming that viewers want and ask for. The wide diversity of content, compelling storytelling, and niche shows appeal to all kinds of demographics and audiences across the country.

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some of the highest-quality programming ever is now being produced
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430
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Investment in Programming
Source
SNL Kagan
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$
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in award-winning
TV shows since 1997
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Dollars Invested

300+ Cable employees in every congressional district

The internet and television industry has long supported and been responsible for the innovation, creativity, and expansion we’ve seen in the media and entertainment space in recent years, one which millions of consumers benefit from every day. But along with this, it’s also played a huge role in providing the economic vitality we’ve seen sprout across the country.

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The industry supports over 2.9M job across the country
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300
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Economic
Impact
Source
Bortz Media
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+
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in every congressional district
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Cable employees

3M Direct & Indirect Jobs in all areas of the country

If there is one trademark of the American cable industry, it’s that you can find employees in nearly every community, with at least 300 in every congressional district. An industry that was born in rural America continues to build powerful broadband networks in nearly every corner of our country.

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At least 300 people employed in every congressional district
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3
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Jobs accounted for by cable
Source
Bortz Media
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M
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in all areas of the country
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Direct &
Indirect Jobs

Cable's Economic Contribution

ISPs and programmers continue to invest billions to further upgrade networks and services to stay ahead of consumer demand.

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As new technologies and products continue to be introduced, cable's economic footprint will only continue to grow
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economic contribution
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Cable's Economic Contribution
Source
PPI’S U.S. Investment Heroes of 2018 Report
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Cable/Telecom is the largest investor
in the growth of the U.S. economy

Cable's Customer Base

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Tens of millions of Americans use the cable industry's vital services
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cables customer base
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Cable's Customer Base
Source
SNL Kagan
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number of customers subscribing to
broadband, television, and phone services

90% of U.S. Households have cable high-speed internet available

Building a broadband nation has been one of America’s largest infrastructure projects of the last 20 years, extending from coast to coast and across the heartland. Cable’s robust networks can be found in all 50 states including some of our most far flung communities.

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High-speed internet is available in rural and urban areas
Industry Data Categories
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90
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Cable High-Speed Internet
Source
Bortz Media
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%
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have cable high-speed internet available
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U.S. Households

80% U.S. Households have broadband internet access at home

Through awareness, education, broadband adoption programs, and an ever-growing network, more people are connected to the Internet than ever before.

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Every year, more and more families are discovering the importance of an Internet connection at home
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broadband adoption over time
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80
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Broadband Adoption
Source
NCTA Analysis
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%
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have broadband
internet access at home
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U.S. Households

80% Of U.S. Homes have access to cable's gigabit internet speeds

In 2019, the majority of U.S. households can now receive gigabit service from their cable internet provider. That's over 40 states that have gigabit offerings in both urban and rural communities, up from just five percent in 2016.

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Gigabit internet has never been more available
Industry Data Categories
Industry Data Type
Stat
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80
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Gigabit Internet
Speed
Source
NCTA Analysis
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%
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have access to cable's
gigabit internet speeds
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Of U.S. Homes

92% Decrease in Price Per Megabit

As internet speeds have skyrocketed and allowed users to take advantage of data-intensive services like streaming video and gaming, the price per megabit per second has fallen. In 2008 consumers paid about $9.01 per Mbps, ten years later in 2018 that price was a miniscule $0.76 per Mbps. That is a 92 percent decrease.

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Over the past decade price per megabit has gone from $9.01 to $.76
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92
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High-Speed Internet
Source
NCTA Research
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%
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as internet use and
speeds have soared
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Decrease in Price
Per Megabit

Top 10 Video Subscription Services

The television marketplace has never been this competitive--or this fun--for American viewers. Every player in the marketplace is working harder than ever to create richer TV entertainment experiences.

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There is significant competition in the TV marketplace
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Top 10 Video Subscription Services
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Top 10 Video Subscription Services
Source
S&P Global Intelligence
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Competition in the video marketplace is alive and well

20M metric tons of carbon dioxide saved under the voluntary agreement

The energy efficiency voluntary agreements include accountability and transparency standards that include detailed monitoring and verification processes, and disclosure of reports and energy information of all new models at www.energy-efficiency.us, giving consumers confidence that the companies are living up to their commitments.

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energy efficient devices also tend to suffer fewer service problems
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20
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Energy Efficiency Savings
Source
D+R International
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M
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of carbon dioxide saved under the voluntary agreement
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metric tons

3.5B dollars saved by consumers on energy bills

Cable operators have long been committed to reducing the environmental impact and the costs associated with energy consumption. The industry's green efforts continue to evolve as innovators come up with new and holistic ways to address and raise awareness around energy efficiency. 

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remarkable savings for cable customers
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3.5
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Energy Efficiency Savings
Source
D+R International
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B
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by consumers on energy bills with new energy efficient set-top boxes through 2017
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dollars saved

$.26 For each hour of cable video service

When evaluating the value of a product or service, one common measurement is the amount of the purchase weighed against the time spent using the service. When it comes to cable’s video service, this metric is called price per viewing hour.

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Cable offers among the lowest cost-per-hour form of entertainment available
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.26
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Viewing Value by the Hour
Source
NCTA Analysis
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$
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of cable video service
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For each hour

65 Primetime Emmy Awards

The time and effort that cable programmers put into recruiting the best writers, directors, actors and showrunners is paying off and viewers are reaping the benefits. 

In total, cable programming drew the most wins with 65 out of 126 awards (in 122 categories), followed by streaming services with 38 and broadcast with 23.

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Cable Wins More Awards Than Streaming and Broadcast in 2018
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65
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Cable Wins
Awards
Source
NCTA Analysis
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won by cable
networks in 2018
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Primetime
Emmy Awards

The Monthly Cost Of A La Carte

The benefit of the cable bundle is to provide consumers with a broad array of viewing options in a readily accessible fashion.

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While no one option is perfect for everyone, it shouldn’t come as a surprise that the bundle is usually the best value
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tv value
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The Monthly Cost Of A La Carte
Source
NCTA Analysis
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The programming bundle offers viewers
the best overall value and experience

Closing the Digital Divide

Internet adoption programs are reaching more Americans than ever and helping them lead their best lives.

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1.5 million families connected to the internet in 2018
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closing the digital divide
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Closing the Digital Divide
Source
NCTA Analysis
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number of families connected to the internet
through broadband adoption programs

$3.5+B in franchise & regulatory fees contributed annually to state & local governments

In 2018, it is estimated that franchise and other consumer-related fees totaled $3.5 billion, reflecting funds paid directly to local municipalities.

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The industry contributes to local governments through franchising & regulatory fees
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3.5+
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Local Impacts
Source
Bortz Media
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contributed to state & local governments
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regulatory & franchise fees

$650M dollars invested in digital literacy training

Through internet adoption programs and digital literacy offerings, internet service providers have worked to close the digital divide in the U.S. by improving internet access and equipping families with the information they need to succeed online.

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digital literacy programs help people stay safe online and compete in the global marketplace
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650
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Digital Literacy Training
Source
NCTA Analysis
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$
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in digital literacy training
and awareness since 2011
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dollars invested