In places where high-speed internet is abundant, there are also high-paying jobs, new businesses, and communities primed to usher in the future of technological progress and economic growth. Yet at a time when the internet feels like it's been here forever, it's easy to lose sight of the enormous effort that got us to where we are today.
Cable TV networks invest billions of dollars annually to bring Americans top-knotch, award-winning programming that viewers want and ask for. The wide diversity of content, compelling storytelling, and niche shows appeal to all kinds of demographics and audiences across the country.
The internet and television industry has long supported and been responsible for the innovation, creativity, and expansion we’ve seen in the media and entertainment space in recent years, one which millions of consumers benefit from every day. But along with this, it’s also played a huge role in providing the economic vitality we’ve seen sprout across the country.
If there is one trademark of the American cable industry, it’s that you can find employees in nearly every community, with at least 300 in every congressional district. An industry that was born in rural America continues to build powerful broadband networks in nearly every corner of our country.
ISPs and programmers continue to invest billions to further upgrade networks and services to stay ahead of consumer demand.
Building a broadband nation has been one of America’s largest infrastructure projects of the last 20 years, extending from coast to coast and across the heartland. Cable’s robust networks can be found in all 50 states including some of our most far flung communities.
Through awareness, education, broadband adoption programs, and an ever-growing network, more people are connected to the Internet than ever before.
In 2019, the majority of U.S. households can now receive gigabit service from their cable internet provider. That's over 40 states that have gigabit offerings in both urban and rural communities, up from just five percent in 2016.
As internet speeds have skyrocketed and allowed users to take advantage of data-intensive services like streaming video and gaming, the price per megabit per second has fallen. In 2008 consumers paid about $9.01 per Mbps, ten years later in 2018 that price was a miniscule $0.76 per Mbps. That is a 92 percent decrease.
The television marketplace has never been this competitive--or this fun--for American viewers. Every player in the marketplace is working harder than ever to create richer TV entertainment experiences.
The energy efficiency voluntary agreements include accountability and transparency standards that include detailed monitoring and verification processes, and disclosure of reports and energy information of all new models at www.energy-efficiency.us, giving consumers confidence that the companies are living up to their commitments.
Cable operators have long been committed to reducing the environmental impact and the costs associated with energy consumption. The industry's green efforts continue to evolve as innovators come up with new and holistic ways to address and raise awareness around energy efficiency.
When evaluating the value of a product or service, one common measurement is the amount of the purchase weighed against the time spent using the service. When it comes to cable’s video service, this metric is called price per viewing hour.
The time and effort that cable programmers put into recruiting the best writers, directors, actors and showrunners is paying off and viewers are reaping the benefits.
In total, cable programming drew the most wins with 65 out of 126 awards (in 122 categories), followed by streaming services with 38 and broadcast with 23.
The benefit of the cable bundle is to provide consumers with a broad array of viewing options in a readily accessible fashion.
Internet adoption programs are reaching more Americans than ever and helping them lead their best lives.
ISPs are committed to seeing the communities grow and thrive economically and socially through various grant giving programs, fundraisers, donations, partnerships, and in-kind contributions.
Through internet adoption programs and digital literacy offerings, internet service providers have worked to close the digital divide in the U.S. by improving internet access and equipping families with the information they need to succeed online.