NCTA — The Internet & Television Association

Industry Data

Investment in Programming
$430B
Dollars Invested
in award-winning
TV shows since 1997
Source: SNL Kagan

Cable TV networks invest billions of dollars annually to bring Americans top-knotch, award-winning programming that viewers want and ask for. The wide diversity of content, compelling storytelling, and niche shows appeal to all kinds of demographics and audiences across the country.

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TV Time is the Best Time
The Value of the TV Bundle
Price Per Megabit Shrinks
The price per Mbps of cable broadband service has declined by 98% over the last twenty years.
The price per Mbps has declined from an average of $28.13 in 2000 to $0.64 in 2020
Source: NCTA Analysis
The price per megabit per second of cable broadband service has declined by 98% over the last twenty years, declining from an average of $28.13 in 2000 to $0.64 in 2020.
Investment In Infrastructure
$310B
Dollars Invested
in infrastructure & networks
over the last 20 years
Source: S&P Global Intelligence
Broadband is the most important infrastructure powering American opportunity
Economic
Impact
300+
Cable employees
in every congressional district
Source: Bortz Media
The industry supports over 2.9M job across the country
Jobs accounted for by cable
2.9M
Direct &
Indirect Jobs
in all areas of the country
Source: Bortz Media
At least 300 people employed in every congressional district
Cable's Customer Base
Cable's Customer Base
number of customers subscribing to
broadband, television, and phone services
Source: S&P Global Market Intelligence-Kagan, December 2022
Tens of millions of Americans use the cable industry's vital services
Cable High-Speed Internet
85%
U.S. Households
have cable high-speed internet available
Source: Bortz Media
High-speed internet is available in rural and urban areas
Broadband Adoption
88%
U.S. Households
have broadband
internet access at home
Source: NCTA Analysis
Every year, more families are discovering the importance of an Internet connection at home
Gigabit Internet
Speed
88%+
Of U.S. Homes
have access to
gigabit internet speeds
Source: FCC data
Gigabit internet has never been more available
High-Speed Internet
98%
Decrease in Price
Per Megabit
as internet use and
speeds have soared
Source: NCTA Research
Over the past two decades price per megabit has gone from $28.13 to $.64
Top 10 Video Subscription Services
Top 10 Video Subscription Services
Competition in the video marketplace is alive and well
Source: Q2 2023- S&P Global Intelligence, Company filings. Netflix includes U.S. and Canada. Disney+ and Amazon estimated.
There is significant competition in the TV marketplace
Energy Efficiency Savings
78M
metric tons
of CO2 saved since 2012 from energy efficient video equipment
Source: D+R International
energy efficient devices also tend to suffer fewer service problems
Energy Efficiency Savings
$3B
dollars saved
by consumers on energy bills in 2022 via energy efficient video equipment
Source: D+R International
remarkable savings for cable customers
Viewing Value by the Hour
$.30
For each hour
of cable video service
Source: NCTA Analysis
Cable video service costs 30-35¢ an hour on average and offers a low cost-per-hour form of entertainment
Local Impacts
$3.5B+
regulatory & franchise fees
contributed to state & local governments
Source: Bortz Media
The industry contributes to local governments through franchising & regulatory fees
Closing the Digital Divide
130k
subsidized computers for low-income households
Source: Comcast Internet Essentials Progress Report 2021
lowering the cost of computer equipment is essential to help close the digital divide
Closing the Digital Divide
14M+
Consumers connected via low-cost broadband programs in last 10 years
Source: NCTA Analysis
Cable's low-cost programs provide millions with internet service