Overview

Impact of Cable

The cable industry delivers entertainment, information and telecommunications services to tens of millions of American consumers and businesses.  Through its aggressive re-investment of capital and efforts to deploy new and innovative services to consumers, the industry has fostered the development of a highly competitive market and has been a catalyst for broadband growth in the U.S. Through these investment and innovation initiatives, the industry has exerted a substantial impact on the United States economy.  In addition, the subscription television program network industry has a substantial economic impact of its own – one that is both linked to and distinct from its role as a supplier to the cable industry

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A STUDY OF THE CABLE INDUSTRY'S IMPACT ON THE U.S. ECONOMY 2013

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Virginia

Direct & Indirect Jobs

48,203

Cable Operator Employees

3,212

Total Economic Impact

$4.541 Billion

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How The Cable Industry Delivers

  • 1

    Broadband

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    Made possible by an infrastructure investment of more than $200 billion over the past 15 years, the cable industry has led the development of broadband Internet service in the U.S., providing service to over 50 million customers as of year-end 2012. For most U.S. homes, cable companies provide the fastest broadband speeds, with standard cable broadband speeds ranging from 10 Mbps to 20 Mbps and more than 105 million U.S. homes with access to speeds of 50 Mbps or greater. 

  • 2

    Television

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    The cable industry’s innovation has greatly improved the television services available to American consumers, delivering service to 56 million subscribers at the end of 2012. Nearly all digital cable customers have access to video-on-demand programming, with most programming available at no charge. Twenty-four million cable customers have digital video recording capability, and more than 30 million cable homes had HDTV-enabled set-top boxes as of year-end 2012. 

  • 3

    Telecommunications

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    Cable has fostered true competition in local telephone service, capturing roughly 26 million customers by the end of 2012. Cable operators now make up five of the top 10 residential phone companies in the country. 

  • 4

    Community

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    Throughout the nation, the cable industry significantly contributes to charities, non-profit organizations and state/municipal coffers. In 2012, franchise fees paid directly to municipalities totaled $2.2 billion, and sales and use taxes associated with cable service totaled $2.8 billion in state and local government revenues. And the industry’s public service announcements (including both cable operators and program networks) as well as cash and “in-kind” contributions to local and national non-profit organizations exceeded $1 billion In 2012. 

Top 6 Cable Economic Surprises

The Men Who Built America | History Channel
Conan | TBS
Veep | HBO
Suits | USA
Spongebob Squarepants | Nickelodeon
The League | FX
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