Issue Overview
Delivering Video Value
Welcome to the Golden Age of TV where America’s elite entertainment is found in the home. Cable’s video platform has become the creative canvas where the world’s top writers, directors and actors are producing cinema-quality programming that is dominating the awards circuit and the TV ratings.
Cable’s business model gives storytellers the flexibility to take risks and craft imaginative and groundbreaking programming. Cable has opened the doors to some of the best television ever created. As HBO’s Girls star and creator Lena Dunham said at this year’s Golden Globe Awards, “[HBO is] the only place to have made a show like this. Cable television is the only place where I’m going to get the kinds of stories I want to tell funded.”
And with Americans watching more TV every year, the value of cable’s video service continues to be the best of any form of entertainment.
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Our Position
EQUALLY INVESTED IN THE FUTURE
National cable programmers are investing billions annually - $185 billion since 1996 - in producing the most compelling storytelling and widest diversity of content found anywhere. Cable's video service provides tens of millions of Americans with the best quality and value for their entertainment dollar.
Compared with other sources of entertainment, cable’s value is unmatched both in cost and quantity. A quick look at some of the most popular outings and entertainment experiences reveals just how affordable and abundant exciting experiences are via cable’s TV, video and broadband services.
Assessment
MAKING THE IMPOSSIBLE, POSSIBLE.
Innovation has been at the center of cable’s investment in infrastructure and cutting-edge technology. While the costs associated with providing video, voice and network programming are immense, consumers continue to receive new and exciting services as part of their service.
National Cable Programming Services (2011)
price per viewing hour (of digital video service 2013)
Primetime Emmy Awards won by Cable (2012)
The number of Golden Globes for Television that cable networks were awarded in January 2013