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Industry Data

Operating Metrics (as of September 2009)

Basic Video Customers 1

62.6 M

Digital Video Customers 1

42.1 M

High Speed Internet Customers (includes commercial) 1

41.2 M

Cable Phone Customers 1

21.7 M

Availability (as of September 2009)

Homes Passed by Cable Video Service 2

125.7 M

Basic Cable Video Penetration of Homes Passed

49.8%

Digital Penetration (% of Basic Video Customers)

67.0%

Homes Passed by Cable High-Speed Internet Service 3

121.4 M

Cable High Speed Internet Availability to U.S. Households 4

92%

Homes Passed by Cable HDTV Service

100+ M

Investments in Infrastructure

Cable Industry Capital Expenditures (year ended Dec. 2009)

$14.4 B

Cable Industry Capital Expenditures (1996 - 2009) 1

$161.2 B

Value

Price Per Viewing Hour (of digital video service) (2007)

33.0ยข

Primetime Emmy Awards Won by Cable (2008)

55%

Other Industry Data

Cable Industry Revenue (year ended December 2009) 1

$90.2 B

Cable Advertising Revenue (year ended December 2008)

$26.6 B

Number of Cable Operating Companies (December 2009) 5

1,179

National Cable Programming Networks (2006)

565

Number of Cable Systems (December 2009) 5

7,677

Schools Served by Cable in the Classroom (November 2007)

81,775

Franchise Fees Paid by Cable Operators (in 2008 - est.)

$3.0 B

Non-Incumbent Cable Multichannel Video Service Customers (Sept. 2009)

38.8 M

Top 25 Multichannel Video Programming Distributors 6

Top 25 Cable Programming Networks (2009)



1  SNL Kagan
2  SNL Kagan, excludes estimate of overlap coming from cable overbuilders
3  Total housing units passed figures have been adjusted to avoid double counting of estimated housing units passed by both incumbent cable operators and overbuilders.
4  NCTA analysis of SNL Kagan and Census Bureau estimates
5  Nielsen Focus
6  As of Sept. 2009