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Industry Data

Operating Metrics (as of March 2010)

Basic Video Customers 1

61.8 M

Digital Video Customers 1

43.5 M

High Speed Internet Customers (includes commercial) 1

42.8 M

Cable Phone Customers 1

22.7 M

Availability (as of March 2010)

Homes Passed by Cable Video Service 2

127.5 M

Basic Cable Video Penetration of Homes Passed

48.5%

Digital Penetration (% of Basic Video Customers)

70.4%

Homes Passed by Cable High-Speed Internet Service 3

122.1 M

Cable High Speed Internet Availability to U.S. Households 4

92%

Homes Passed by Cable HDTV Service

100+ M

Investments in Infrastructure

Cable Industry Capital Expenditures (year ended Dec. 2009)

$14.4 B

Cable Industry Capital Expenditures (1996 - 2009) 1

$161.2 B

Value

Price Per Viewing Hour (of digital video service) (2009)

33.3ยข

Primetime Emmy Awards Won by Cable (2008)

55%

Other Industry Data

Cable Advertising Revenue (year ended December 2009) 1

$24.3 B

Cable Industry Revenue (year ended December 2009) 1

$89.9 B

Number of Cable Operating Companies (March 2010) 5

1,184

National Cable Programming Networks (2006)

565

Number of Cable Headends (March 2010) 5

7,622

Schools Served by Cable in the Classroom (last est. in 2007)

> 80,000

Franchise Fees Paid by Cable Operators (in 2008 - est.)

$3.0 B

Non-Incumbent Cable Multichannel Video Service Customers (Mar. 2010)

40.3 M

Top 25 Multichannel Video Programming Distributors as of Mar. 2010

Top 25 Cable Programming Networks (2009)



1  SNL Kagan
2  SNL Kagan, excludes estimate of overlap coming from cable overbuilders
3  Total housing units passed figures have been adjusted to avoid double counting of estimated housing units passed by both incumbent cable operators and overbuilders.
4  NCTA analysis of SNL Kagan and Census Bureau estimates
5  Nielsen Focus