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Industry Data

Operating Metrics (as of June 2009)

Basic Video Customers 1

63.1 M

Digital Video Customers 1

41.5 M

High Speed Internet Customers (includes commercial) 1

40.5 M

Cable Phone Customers 1

21.1 M

Availability (as of June 2009)

Homes Passed by Cable Video Service 2

125.4 M

Basic Cable Video Penetration of Homes Passed

50.3%

Digital Penetration (% of Basic Video Customers)

65.8%

Homes Passed by Cable High-Speed Internet Service 3

120.9 M

Cable High Speed Internet Availability to U.S. Households 4

92%

Homes Passed by Cable HDTV Service

100+ M

Investments in Infrastructure

Cable Industry Capital Expenditures (year ended Dec. 2008)

$14.6 B

Cable Industry Capital Expenditures (1996 - 2008) 1

$146.8 B

Value

Price Per Viewing Hour (of digital video service) (2007)

33.0ยข

Primetime Emmy Awards Won by Cable (2008)

55%

Other Industry Data

Cable Industry Revenue (year ended December 2008) 1

$86.3 B

Cable Advertising Revenue (year ended December 2008)

$26.6 B

Number of Cable Operating Companies 5

1,212

National Cable Programming Networks (2006)

565

Number of Cable Systems (September 2009)

7,702

Schools Served by Cable in the Classroom (November 2007)

81,775

Franchise Fees Paid by Cable Operators (in 2008 - est.)

$3.0 B

Non-Cable Multichannel Video Service Customers (Dec. 2008)

35.1 M

Top 25 MSOs 6

Top 25 Cable Programming Networks (2009)



1  SNL Kagan
2  SNL Kagan, excludes estimate of overlap coming from cable overbuilders
3  Total housing units passed figures have been adjusted to avoid double counting of estimated housing units passed by both incumbent cable operators and overbuilders.
4  NCTA analysis of SNL Kagan and Census Bureau estimates
5  Nielsen Focus
6  As of June 2009