Cable Advertising Revenue

Cable Advertising Revenue: 1985 - 2008
(in millions)

Year
Cable Network Revenue
Local/Spot Revenue
Regional Sports Revenue
Total Advertising Revenue
2008 (e)
$21,826
$5,110
$812
$28,581
2007
$19,600
$4,713
$749
$25,734
2006
$17,331
$4,2336
$682
$22,881
2005
$15,771
$3,978
$599
$20,816
2004
$13,867
$3,807
$542
$18,551
2003
$12,294
$3,354
$488
$16,370
2002
$10,812
$3,294
$455
$14,705
2001
$10,336
$2,860
$442
$13,726
2000
$10,447
$2,879
$425
$13,805
1999
$8,876
$2,667
$426
$11,978
1998
$7,188
$2,233
$317
$9,739
1997
$5,901
$1,925
$261
$8,087
1996
$4,911
$1,662
$225
$6,799
1995
$3,999
$1,433
$201
$5,633
1994
$3,293
$1,204
$169
$4,666
1993
$2,835
$978
$164
$3,977
1992
$2,426
$818
$140
$3,384
1991
$2,100
$710
$118
$2,928
1990
$1,821
$634
$103
$2,557
1989
$1,397
$496
$74
$1,967
1988
$1,135
$374
$52
$1,561
1987
$891
$268
$33
$1,192
1986
$748
$195
$22
$965
1985
$634
$167
$14
$815


Source: SNL Kagan. Data from Broadband Cable Financial Databook, 2007
Notes: Revised historical figures.
(e) = end of year estimate.