Cable offers thousands of hours of programming; here's a sample.

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Cable networks offer a wide variety of high-quality programming that educates, informs and entertains viewers.  Cable programming has resulted in an explosion in programming diversity, often targeting unserved or underserved segments of the population. Cable offers something for everyone, with networks dedicated to news, public affairs, children, health, science, arts, history, sports, original movies and entertainment programs, and more.

Cable companies are also increasingly investing in the creation of new regional and local programming, filling a vital programming need. This array of original and compelling content is the direct result of increased investments by both cable networks and operators.

Cable is being rewarded for its dedication to diverse programming as viewers increasingly turn to cable. Cable network viewership continues to increase at a time when broadcast audience is declining. In addition, thanks to the deployment of services like Video-On-Demand (VOD) and Digital Video Recorders (DVRs), viewers can watch their favorite programming at their convenience.

In addition to increased viewership, cable is recognized as the premier outlet for cutting-edge programming by television critics and viewers. For example, the 56th Annual Primetime Emmy Awards in September 2004 marked the first time that cable networks surpassed the broadcast networks in honors received, with 11 cable networks collectively garnering 50 awards compared to the broadcast networks’ 37 awards.