Publication Type: Media Release
Date: 2/4/2010Contact: Joy Sims 202-222-2350
WASHINGTON, DC – The Cable Show 2010 will continue its push for environmental awareness and a reduced carbon footprint through a new partnership with Carbonfund.org, the leading nonprofit carbon reduction and climate solutions organization. The voluntary program will make “going green” easy for both attendees and exhibitors at the 59th Annual Convention and International Exposition of the National Cable & Telecommunications Association (NCTA), May 11-13, 2010, at the Los Angeles Convention Center.
“We began an initiative to reduce waste several years ago, and are eager to ratchet up our efforts to promote conservation at The Cable Show 2010,” said Barbara York, Senior Vice President, NCTA. “Many of our exhibitors have requested a carbon offset program, and we are happy to provide one. Carbonfund.org makes it easy to do the right thing and brings us closer to our goal of producing a carbon-neutral event.”
The carbon offset program allows both exhibitors and attendees to contribute to the New York State Landfill Methane Project, a third-party validated project identified by Carbonfund.org. This innovative methane destruction initiative is a forward-thinking approach to waste management that offers tremendous promise for reducing pollution and mitigating climate change. For more information of on the methane destruction project, visit www.carbonfund.org/site/projects/profile/new_york_state.
NCTA has also noted the direct emissions cost associated with producing The Cable Show, calculating and offsetting the emissions of attendees’ hotel, food, and the convention space.
In addition to providing a turn-key carbon offset program to help exhibitors meet their corporate “greening” goals, the program also provides additional visibility and acknowledgement for participating in the carbon offset program, including:
· “Carbonfund.org Participant” exhibit signage.
· Carbonfund.org buttons to distribute to booth visitors.
· Logo listing and link on “Going Green” section of The Cable Show 2010 web site.
· The Cable Show 2010 e-newsletter and social media mentions regarding program participation.
Additional information about this project is available at www.thecableshow.com/Exhibiting/GoingGreen or from NCTA's Department of Industry Affairs (202-222-2430). For more information about exhibit space at The Cable Show 2010, contact NCTA Convention Headquarters at (202) 463-7905 or e-mail exhibitinfo@ncta.com.
NCTA is the principal trade association for the U.S. cable industry, representing cable operators serving more than 90 percent of the nation's cable television households and more than 200 cable program networks. The cable industry is the nation’s largest broadband provider of high-speed Internet access, serving more than 40 million customers, after investing more than $145 billion to build two-way digital networks with fiber optic technology. Cable companies also provide state-of-the-art digital telephone service to more than 20 million American consumers.
Carbonfund.org is the leading nonprofit carbon reduction and climate solutions organization, making it easy and affordable for individuals, businesses and organizations to reduce their climate impact by supporting third-party validated renewable energy, energy efficiency and reforestation projects. Carbonfund.org has over 450,000 individual supporters and works with over 1,300 business and nonprofit partners including Discovery, Motorola, Amtrak, Volkswagen, Dell, JetBlue, and Staples. Please visit http://www.carbonfund.org.