Publication Type: Other Voices
Date: 7/16/2010
Alliance for Women in Media and the Dove Self-Esteem Fund
Alliance for Women in Media has partnered with Dove, the global beauty brand, since in 2004. In 2009, the two organizations worked together to launch a new radio public service announcement (PSA) campaign to inspire parents and mentors to help girls to reach their full potential.
The campaign features a series of recordings voiced by distinguished supporters of the Alliance for Women in Media who have been instrumental in raising awareness about the importance of mentoring and building positive self-esteem among girls and women. The PSAs will run throughout the year on radio stations nationwide and contribute to the Dove Self-Esteem Fund goal to educate and encourage the next generation to build a positive relationship with beauty. ...>More
Click here to read about the campaign and to view the PSAs.