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J.D. Power and Associates Reports: Bundling Video with Voice and Data Services Gives Cable Companies A Competitive Edge over Telephone Providers

Publication Type: Miscellaneous Publication
Date: 7/11/2007
Contact: Syvetril Perryman, (805) 418-8103; Jeff Perlman, (805) 494-5113
Bright House Networks, Cablevision, Cox Communications and WideOpenWest! Top Regional Customer Satisfaction Rankings for Residential Telephone Service

According to the J.D. Power and Associates 2007 Residential Regional Telephone Customer Satisfaction Study, cable companies are leading the customer satisfaction rankings for telephone service in all six U.S. regions for the first time

The study measures customer satisfaction with both local and long distance telephone service in six regions across the United States. Six factors are examined in determining overall satisfaction. In order of importance, they are: performance and reliability, customer service, billing, image, cost of service, and offerings and promotions.

The study finds that 86 percent of cable-based voice subscribers also subscribe to data services from the same provider—up from 71 percent in 2006. Conversely, 36 percent of telecommunications-based voice subscribers also use their provider to fulfill their data needs, which is an increase of 7 percentage points over 2006. The impact of bundling is further evidenced by the boost in importance weight of the offerings and promotions factor, which has increased by 3 percent since the 2006 study.

Press Release on Residential Regional Telephone Customer Satisfaction Study.


Related Issues

Issue Brief(s): Digital Phone / Cable Telephony