Cinemax is the premier movie destination on television and the second-most watched pay service after HBO.  Offering a wide variety of film entertainment, Cinemax combines select and broad-appeal films from current box-office to modern classics to original documentaries.   Added to the more than 1,200 movies shown yearly are exclusive first-to-pay box-office hits that premiere on the channel – giving viewers access to new and exclusive films.

Cinemax also offers one of the most popular subscription video on demand (SVOD) products, Cinemax On Demand, as well as multiplex channels and HD feeds.

Cinemax’s eight complementary yet unique multiplex movie channels – Cinemax^®, MoreMAX^®, ActionMAX^®, ThrillerMAX^®, WMAX^SM, @MAX^SM, 5StarMAX^SM, and OuterMAX^SM – have their own movie mix, special premieres and on-air identity that appeal to a wide-range of viewer interests.  Cinemax’s multiplex channels give viewers more of what they want – greater choice, with the fewest repeats, at any given time and at no extra cost.

Cinemax On Demand, offered exclusively to digital subscribers, delivers the best of the big screen right into the home. Drawing upon the biggest premium television movie library, Cinemax On Demand has something for everyone’s taste with new titles available every weekend.  The extensive theatrical titles available with Cinemax On Demand perfectly complement HBO On Demand – and like the sister service, subscribers can fast-forward, rewind and pause the programming.

All 12 feeds of the Cinemax branded channels (East and West) will be available in high-definition by the end of second quarter 2008.

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