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Lifetime Television

Cable Network




A leading force in the entertainment industry, Lifetime Television is the highest-rated women's network, followed only by its sister channel, Lifetime Movie Network. Upon its 1984 launch, Lifetime quickly established itself as a pioneer in the growing cable universe to become the preeminent television destination and escape for women and has long been the number one female-targeted network on all of basic cable among Women 18-49, Women 25-54 and Women 18+. The Network, one of television's most widely distributed outlets, is currently seen in nearly 98 million households nationwide.

Lifetime is synonymous with providing critically acclaimed, award-winning and popular original programming for women that spans movies and miniseries, dramas, comedies and reality series. In continuing this tradition, the Network has aggressively expanded its original programming slate, and, for the 2009-10 season, has amassed the most powerful line-up in Company history.

Leading Lifetime’s slate is the sixth season of cable’s number one competition series, Project Runway, which made its long awaited return to television on August 20, 2009, when it became the highest-rated premiere for the series ever and in the Network’s 25-year history. It is joined by its all-new companion show, Models of the Runway. Featuring host Heidi Klum, mentor Tim Gunn and judges Michael Kors (top American fashion designer) and Nina Garcia (fashion director of Marie Claire magazine), Project Runway will follow 16 new contestants as they show off their design skills to see who makes the cut for Mercedes-Benz Fashion Week and wins $100,000, a trip to Paris and a photo spread in Marie Claire. Models of the Runway will give fans a behind-the-scenes look at Project Runway - from the models' perspective.

Lifetime also boasts the hit drama series Army Wives, starring Kim Delaney, Sally Pressman, Brigid Brannagh, Brian McNamara, Sterling K. Brown, Wendy Davis, Drew Fuller, Terry Serpico, Katelyn Pippy and Catherine Bell. Currently in its third season and already renewed for season four, Army Wives is the most-watched drama series in Lifetime history and 2008’s number one original drama among Women 18-49. Joining Army Wives is the all-new, hit comedic drama Drop Dead Diva, starring fast-rising talent Brooke Elliott and popular comedienne Margaret Cho. The critically acclaimed drama, which tells the story of a shallow model-in-training who dies in a sudden accident, only to find her soul resurfacing in the body of a brilliant, thoughtful and plus-size attorney, premiered on July 12 and is Lifetime’s highest-rated original drama series debut since the 2007 launch of Army Wives. Drop Dead Diva has already been renewed for a second season. Together, Army Wives and Drop Dead Diva make Lifetime the highest-rated and most watched Network in the Sunday, 9-11PM time period among Women 18-49.

With a strong foot-hold on original drama, Lifetime is further diversifying its schedule with two original comedies. The popular family comedy Rita Rocks, Lifetime’s first original primetime sitcom in ten years, starring Nicole Sullivan as an overworked wife and mother trying to find time for herself, will make its second season debut on October 5, 2009. Joining Rita Rocks is the new sitcom Sherri, headlined by comedienne and The View’s Emmy® Award-winning co-host Sherri Shepherd, which will also premiere on October 5. The series centers on a newly single mom, paralegal and part-time comedienne/actress (Shepherd) who tries to get back into the dating scene and move on with her life after divorcing her cheating husband. Sherri is being produced by Lifetime Studios, marking the first comedy series ever to be wholly-owned by the Company. Rounding out Lifetime’s original program slate for 2009-10 is the fitness reality show DietTribe, which is scheduled to return for its second season on October 2. The hour-long series, hosted by nationally renowned fitness trainer Jessie Pavelka and psychotherapist Stacy Kaiser, centers around a group of friends who are losing weight together through exercise, better eating habits and camaraderie.

Lifetime's strong portfolio of original series uniquely complements its unparalleled history of providing high-profile and celebrated original movies and miniseries throughout the year. With 12 Lifetime Original Movie debuts scheduled for 2009, the Network is the top-rated and most watched ad-supported cable network for original movie premieres among Women 18+. Most recently, Lifetime continued its dominance in the genre by receiving five 2009 Emmy® Award nominations. The Lifetime Original Movies Prayers for Bobby and Coco Chanel were nominated for Outstanding Made for Television Movie, while the films' respective stars, Sigourney Weaver and Shirley MacLaine, both received nominations for Outstanding Lead Actress in a Miniseries or Movie. The nominations mark the first time in Lifetime history that the Company has received two nominations in both categories in the same year. Additionally, Lifetime's original miniseries Maneater received an Emmy® nomination for Outstanding Makeup for a Miniseries or a Movie/Non-Prosthetic.

The 2009 Emmy® Award nominations are a testament to Lifetime’s ability to attract A-list talent to the Network. Programming featuring some of entertainment’s most accomplished stars include, to name a few, the Lifetime Original Movies Georgia O’Keeffe, starring Joan Allen and Jeremy Irons; and two upcoming movies based on the best-selling works of crime writer Patricia Cornwell, At Risk and The Front, featuring Andie MacDowell, Daniel Sunjata, Diahann Carroll, Annabeth Gish and Ashley Williams. The Network is also developing the movie Unanswered Prayers, based on the hit Garth Brooks song, with the legendary singer executive producing. Other high-profile actresses and actors who have recently aligned themselves with Lifetime include, among others, Rosie O’Donnell (America), Harry Connick, Jr. (Living Proof), Sarah Chalke (Maneater), Gretchen Mol, Emily Watson and Dermot Mulroney (The Memory Keeper’s Daughter), Heather Locklear (Flirting with Forty), Joan Cusack (Acceptance), LeAnn Rimes, Eddie Cibrian and Rosanna Arquette (Nora Roberts’ Northern Lights) and Jerry O’Connell and Faye Dunaway (Nora Roberts’ Midnight Bayou).

In addition to the A-list talent attached to Lifetime's series and movies, the Network partners with numerous high-profile and award-winning producers on its original movies and series, including: The Weinstein Company (Project Runway / Models of the Runway); Sherri Shepherd (Sherri); Mark Gordon, Deborah Spera, Jeff Melvoin, Marshall Persinger and Harry Bring (Army Wives); Craig Zadan and Neil Meron (Drop Dead Diva and Living Proof); Josh Berman (Drop Dead Diva); Renée Zellweger (Living Proof) and Rosie O'Donnell (America).

To solidify its diverse program schedule, Lifetime also airs major, acquired off-network series spanning drama, comedy and unscripted content. In Fall 2009, the Network will begin stripping the two popular dramas Grey's Anatomy and Medium, which join such prominent off-net fare as Wife Swap, Desperate Housewives, Reba, Reba, Will & Grace and Frasier. In 2010, Lifetime will begin stripping the hit off-network comedy How I Met Your Mother, which currently fills one hour of its schedule per week, as well as the popular sitcom The New Adventures of Old Christine, starring Emmy® Award-winning actress Julia Louis-Dreyfus.

 Lifetime Entertainment Services is a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.


Locations

309 West 49th StreetNew York, New York 10019Phone: 212-424-7000

Home Page: http://www.myLifetime.com
Subscribers: 96 million [Source: network (3/10)]Cable Service Type: National Cable Program ServicesDistribution Area: US, Mexico, Caribbean, Central and South America, Europe, Middle East, Asia/Pacific (Japan, Thailand)Affiliates: Over 11,000Launch Date: February 1984Service Hours: 24/daySatellites Used: Galaxy V, Transponder 21(East feed ); Satcom C3, Transponder 4 (West feed)Programming Genres: General Entertainment, LifestyleService Levels: Basic – Analog or Digital

Executives

Nancy Dubuc - President & General Manager, Lifetime NetworksJames Wesley - Executive Vice President & Chief Financial OfficerLouise Henry Bryson - Executive Vice President/General Manager, Lifetime Movie NetworkPatricia Langer - Executive Vice President, Legal, Business Affairs & Human ResourcesMeredith Wagner - Executive Vice President, Public Affairs & Corporate CommunicationsGwynne McConkey - Senior Vice President, Operations, Information Systems & TechnologySusanne Daniels - President, Entertainment, Lifetime NetworksBob Bibb - Co-Chief Marketing OfficerLew Goldstein - Co-Chief Marketing OfficerLori Conckling - Executive Vice President, DistributionMike Greco - Executive Vice President, ResearchDebbie Richman - Executive Vice President, Ad SalesDan Suratt - Executive Vice President, Digital Media & Business DevelopmentMaria Grasso - Senior Vice President, Series DevelopmentTanya Lopez - Sr. Vice President, Original MoviesJessica Samet - Sr. Vice President, Reality Programming