Hallmark Channel is the quintessential 24-hour television destination for family-friendly programming and a leader in the production of original movies.  The network launched in 2001 and brings to audiences a brand with a 50-plus-year legacy that resonates with consumers.  Hallmark Channel is the fastest-growing major ad-supported cable network since its launch, and its strong ratings consistently rank the channel in the top 10 in Prime Time.  Hallmark Channel is seen in 84 million homes across the U.S. and has developed a stellar reputation for keeping viewers engaged and entertained.

A staple to the network, Hallmark’s original movies are characterized by strong storytelling through compelling themes and vibrant characters.  The network is currently in development on more than 30 original movies scheduled to air in 2008 – its largest-ever slate.  Rounding out its schedule, Hallmark also airs a mix of popular television series, including “7^th Heaven,” “Murder, She Wrote,” “M*A*S*H,” “Walker, Texas Ranger” and “Little House on the Prairie.”

Hallmark Channel continues to expand its offerings to viewers through its companion networks, Hallmark Movie Channel, Hallmark Movie Channel HD and Hallmark Movies on Demand.  Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates the networks.

Hallmark Channel, along with its sibling network Hallmark Movie Channel, serves as the exclusive cable home to the prestigious Hallmark Hall of Fame library, the longest-running and most-awarded movie series in television’s history.

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