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Disney Channel

Cable Network




Disney Channel taps into the world of kids and families through original series and movies, plus contemporary acquired programming. Further setting Disney Channel apart is its acclaimed Disney Channel Original Movie franchise, including the No. 1 original movie on basic cable with kids 6 -11 for 2006, 2005, 2004, 2003 and 2002. The network's "Express Yourself" campaign features Disney Channel stars encouraging viewers to embrace and accept their differences, and supports the network's dedication to communication, diversity and optimism. Playhouse Disney is the daily, learning-focused programming block on Disney Channel which showcases new, original characters and classic Disney favorites. While designed for preschoolers, the programming invites co-viewing with parents, grandparents and caregivers. All Playhouse Disney programming is guided by a "Whole Child Curriculum," a philosophy that suggests intelligence and learning go far beyond verbal and quantitative skills like memorizing the alphabet and learning to count.

Locations

3800 West Alameda AvenueBurbank, California 91505Phone: 818-569-7500Fax: 818–566–1358

Home Page: http://www.disneychannel.com
Subscribers: 100,500,000 [Source: SNL Kagan (8/09)]Cable Service Type: National Cable Program ServicesDistribution Area: USAffiliates: 7,000Launch Date: April 1983Service Hours: 24/daySatellites Used: Hughes Galaxy 5, Transponder 1 (East); Hughes Galaxy 1R, Transponder 7 (West)"Cable in the Classroom" Programming: YesProgramming Genres: Children & Family, Education/Learning, OtherService Levels: Basic – Analog or Digital

Web Links

The Disney Channel's Education WebsiteThe Disney Channel's Education Website


Executives

Rich Ross - President, Disney Channel WorldwideGray Marsh - President, Entertainment, Disney Channel WorldwideTricia Wilber - Executive Vice President, Disney Media Advertising Sales & Marketing GroupScott Garner - Senior Vice President, Programming, Disney ChannelRichard Loomis - Senior Vice President, Marketing & Creative, Disney Channel