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BET (Black Entertainment Television)

Cable Network




BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 98 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of businesses extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET Digital Networks - BET J, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.

Locations

One BET Plaza - 1235 W Street, NEWashington, DC 20018–1211Phone: 202-608-2000Fax: 202–608-2631

Home Page: http://www.bet.com
Subscribers: 88,600,000 domestic (2/09) [Source: Network]Cable Service Type: National Cable Program ServicesDistribution Area: US, UK, Canada, Caribbean, AfricaAffiliates: 2,622Launch Date: January 1980Service Hours: 24/daySatellites Used: Hughes Galaxy 5, Transponder 20Programming Genres: Arts/Culture/History, General Entertainment, Multicultural/Foreign Language, Music, News/Business/Info, Other, SportsService Levels: Basic – Analog or Digital

Executives

Debra Lee - Chairman & Chief Executive OfficerScott Mills - President & Chief Operating OfficerLouis Carr - President, Broadcast Media SalesMichael Pickrum - Chief Financial OfficerDenmark West - President, Digital Media Stephen Hill - President, Music Programming & Specials Loretha Jones - President, Original ProgrammingPaxton Baker - Executive Vice President & General Manager, BET J & Digital NetworksRaymond Goulbourne - Executive Vice President, Broadcast Media SalesJanet Rollé - Executive Vice President, & Chief Marketing OfficerDarrell Walker - Executive Vice President, Business Affairs Jeanine Liburd - Executive Vice President, Communications & Public AffairsBarbara Zaneri - Executive Vice President, Programming, Strategy, Scheduling & AcquisitionsMichael Armstrong - Senior Vice President & General Manager, BET InternationalMatthew Barnhill - Senior Vice President, Market ResearchAlvin Bowles - Senior Vice President, Integrated MarketingLawrence Cooper - Senior Vice President & Deputy General CounselMartez Moore - Senior Vice President, Business DevelopmentTom Reynolds - Vice President, Chief of Staff