Industry Event
Date(s): THU 7/16/2009 ADD TO CALENDAREvent Category: Public Affairs EventLocation: New York City - at the offices of CableFAXEvent Time: 8:30 AMEvent Web Page: http://www.cablefax.com/cfp/training-july16-2009.htmlContact: Rachel Smar Phone: 301-354-1613
Face it, a new business culture is rapidly evolving online, and you can’t afford to ignore it. With the convergence of communication technologies bringing into question who will own the future U.S. infrastructure, digital media will be a battleground where telecom, cable, satellite and other companies compete for public mindshare.
In this one-day workshop from CableFAX, you'll learn how several cable businesses, programmers and operators are using the changing social media environment to generate new forms of promotion, communication, and revenue. Please join us on July 16 and learn how to use and master social media tools to move your cable brand forward.
This hands-on workshop will show you how major cable companies are shifting their communication efforts to work in this changing environment – and how you can do it, too.
You’ll hear:
· Detailed examples of how cable companies are engaging key audiences in the social media space
· Case studies of companies that are “getting it right”
· What strategies led to their success and how to avoid failure
· What to do when a digital crisis occurs
Space is limited to 20 media professionals. Reserve your spot now.